From Google:

Move over iBeacon–today Google is launching “Eddystone,” an open source, cross-platform Bluetooth LE beacon format. Bluetooth beacons are part of the Internet of Things (IoT) trend…Like iBeacon, but more open.

Interestingly enough, the press release includes “Kulick told Ars,” which strikes me as a really odd phrase to include in a press release that’s not actually from Ars Technica. (Waves hi to Jacqui.)

Details here. Color me intrigued.