The newly introduced 12-inch MacBook confuses me. Yes, I want one. Yes, I see where they will sell a lot of these to college students and on-the-go professionals. It has a great potential market. No, where I’m confused, is where this new MacBook fits in the product line. Is it the Air killer?
I was looking at a side-by-side spec-off this morning and noticing that while the display, battery life, and storage are up compared to a 13-inch MBA, the processor speeds are way down even with Turbo Boost. When Apple said it was taking lessons from mobile, it wasn’t kidding. The new MacBook takes the mobile crown from the MBA, complete with most of the touch points the Air had held.
In other words, what is the point of the MacBook Air anymore? Should they rename it the “MacBook Budget Alternative” instead?
The MacBook is more stylish, lighter, cleaner, with a better keyboard and a longer battery life. Its display kills the Air’s display. The processor downgrade is probably even a feature if you consider a lower load on the battery.
In other words, I’m beginning to think that the new MacBook exists to make anyone who buys the 2015 MBA feel very sad that they didn’t have the $300 or $400 to get the cuter model.